What is SEO? What are On-Page SEO, Off-Page SEO and Technical SEO?

by Md Munna

When you search something on Google, Google shows you search results, but you only click on the websites that appear on the first page. Therefore, it is important that if you have a website or blog, it should also rank on the first page of Google, otherwise people may not click on your website. And to do this, SEO of the website has to be done so that search engines like Google can read your website and give good ranking.


featured image for SEO and its types


What is SEO?

The full form of SEO is search engine optimization. SEO is the process by which we create a website or blog in such a way that search engines like Google, Bing can crawl and index the website and after indexing, it can give better ranking on its search result page.

Why is it important to do SEO of website or blog?

If we want to search anything online then we search on Google. And if something is not on Google then it will not be found by searching online. So now think, if your website is not on Google, will people find your website when they search? No way.

Google is a search engine. Other search engines like Google are – Bing, Yahoo, Baidu. But most of the searches in the world are done on Google only. When we search by typing a word on Google, Google searches the content related to that word in its database. Google shows links to those webpages on the search engine results page (SERP) that matches the content.

All search engines work in almost the same way. Therefore, websites and blogs also have to be created in such a way that search engines can read and index your website. Otherwise people will not know about your website.

Types of SEO

On-Page SEO

Optimizing elements of a webpage for search engines and users is called on-page SEO.

For example -

  • For competitive keywords, use exact keyword in title
  • Use main keywords once in the first 100-150 words of an article
  • Make URLs short and include keywords in every URL
  • Add schema if possible
  • Use custom photos instead of stock photos
  • Use internal links

Off-Page SEO

Off-site SEO is called off-site because all the techniques are done outside the website. Such as – creating links to your website on other websites, building your brand identity, increasing the visibility of your website on all popular social media.

Technical SEO

Technical SEO or on-site SEO involves working on those technical things of the website which improve the entire website. In this, such methods are adopted to improve the code and structure of the website so that the search engine can understand the website better and give it higher rank.

Examples of Technical SEO -

  • Create a sitemap for your website and submit it to search engines
  • If the address of the webpage has permanently changed to another address, redirect it with a 301 code.
  • Use technical SEO tools like Screaming Frog, Google Search Console, Responsinator

FAQ

What is the full form of SEO?

The full form of SEO is Search Engine Optimization.

Do people search only on Google?

No. Apart from Google, there are also search engines like Bing, Yahoo, Yandex on which people can search online.

What is the difference between SEO and SEM?

SEO is a process by which a search engine indexes a website and the website gets better ranking on the search engine.
The full form of SEM is Search Engine Marketing. This is the process by which ads for our website appear on search engine results pages (SERPs) when people search online.

Comments

Post a Comment

Popular Posts

What are the Strengths and Weaknesses?

by Md Munna
Image
During a job interview, the interviewer may ask you about your strengths and weaknesses. To know your strengths and weaknesses, he can ask you questions like Tell me about your strengths and weaknesses , what are your strengths and weaknesses . You should also write your strengths and weaknesses in your resume. This helps the interviewer understand how much you know about yourself. So let us first understand what strength and weakness are. What is Strength and Weakness? Those qualities and habits that encourage you to do anything are called your strengths. The good and unique qualities within you which are found in very few people or only in you. If 50 people have come for interview for the post of manager in a company and among them you are the only one with MBA degree, then this is your strength. If you can speak 10 languages then this is also your strength. The qualities and habits that prevent you from doing good work are your weaknesses. Your weakness will prevent you from doing
Latest posts

What is PowerPoint? What are its features and use?

by Md Munna
Image
What is PowerPoint? PowerPoint is a presentation software and comes with the Microsoft Office suite. Microsoft company develops this software and it is also known as Microsoft PowerPoint, MS PowerPoint. PowerPoint is mostly used to create business presentations and training course materials. Presentation created on PowerPoint is called PowerPoint Presentation or PPT. For smartphones, PowerPoint is available in free and paid versions. In the freeware version, you have limited features. To access the premium version with all the features, you can purchase a subscription to Office 365 which is available for Windows, Android, Mac and iOS operating systems. Features of PowerPoint It is available for all popular operating systems PowerPoint is very easy to learn and use You can add photos, audio, video, charts to your presentation You can apply animation effects to slides and content You can make a video of your presentation PowerPoint can be integrated with other software such as Excel Gett
Latest posts

What is a Computer Keyboard? What types of keys are there in a computer keyboard?

by Md Munna
Image
Earlier people used typewriter to type on paper. But after the advent of computers, now most of the typing work is done on computers only. And to do typing work in computer, we have to use computer keyboard. Computer Keyboard A computer keyboard is an input device that we use to enter data by typing in the computer. The buttons on the keyboard are called keys. In the beginning, when the computer was created, there was no mouse, then people used to give all commands to the computer through the keyboard. Almost every computer is based on the QWERTY standard, so if you learn to operate one computer keyboard, you should also be able to use another. The keyboard of a mobile phone is also similar to a computer keyboard. In the photo below you can see how the keyboard of a desktop computer and laptop looks like - You can see in the photo that most of the keys on the keyboard of desktop computer and laptop are the same. And, now I am going to tell you which are the common keys in every comp
Latest posts