What is SEO? What are On-Page SEO, Off-Page SEO and Technical SEO?

When you search something on Google, Google shows you search results, but you only click on the websites that appear on the first page. Therefore, it is important that if you have a website or blog, it should also rank on the first page of Google, otherwise people may not click on your website. And to do this, SEO of the website has to be done so that search engines like Google can read your website and give good ranking.

featured image for SEO and its types

What is SEO?

The full form of SEO is search engine optimization. SEO is the process by which we create a website or blog in such a way that search engines like Google, Bing can crawl and index the website and after indexing, it can give better ranking on its search result page.

Why is it important to do SEO of website or blog?

If we want to search anything online then we search on Google. And if something is not on Google then it will not be found by searching online. So now think, if your website is not on Google, will people find your website when they search? No way.

Google is a search engine. Other search engines like Google are – Bing, Yahoo, Baidu. But most of the searches in the world are done on Google only. When we search by typing a word on Google, Google searches the content related to that word in its database. Google shows links to those webpages on the search engine results page (SERP) that matches the content.

All search engines work in almost the same way. Therefore, websites and blogs also have to be created in such a way that search engines can read and index your website. Otherwise people will not know about your website.

Types of SEO

On-Page SEO

Optimizing elements of a webpage for search engines and users is called on-page SEO.

For example -

  • For competitive keywords, use exact keyword in title
  • Use main keywords once in the first 100-150 words of an article
  • Make URLs short and include keywords in every URL
  • Add schema if possible
  • Use custom photos instead of stock photos
  • Use internal links

Off-Page SEO

Off-site SEO is called off-site because all the techniques are done outside the website. Such as – creating links to your website on other websites, building your brand identity, increasing the visibility of your website on all popular social media.

Technical SEO

Technical SEO or on-site SEO involves working on those technical things of the website which improve the entire website. In this, such methods are adopted to improve the code and structure of the website so that the search engine can understand the website better and give it higher rank.

Examples of Technical SEO -

  • Create a sitemap for your website and submit it to search engines
  • If the address of the webpage has permanently changed to another address, redirect it with a 301 code.
  • Use technical SEO tools like Screaming Frog, Google Search Console, Responsinator


What is the full form of SEO?

The full form of SEO is Search Engine Optimization.

Do people search only on Google?

No. Apart from Google, there are also search engines like Bing, Yahoo, Yandex on which people can search online.

What is the difference between SEO and SEM?

SEO is a process by which a search engine indexes a website and the website gets better ranking on the search engine.
The full form of SEM is Search Engine Marketing. This is the process by which ads for our website appear on search engine results pages (SERPs) when people search online.


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