How to make career in Digital Marketing?

Often when we hear about doing a marketing job, most of the people think that they will have to go door-to-door to sell goods or stand in a showroom or shop and talk to customers. Some people even think that marketers have to roam around in the sun, their job is not to sit in the office. But today's times are different, now is the era of digital marketing.

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Today technology has changed the way of marketing. Nowadays almost every person has a smartphone and internet. Therefore, marketing also happens online, which we call online marketing or digital marketing. And in today's era, if you want to work from home then there is no better career option than digital marketing.

So let us now understand in detail how you can make a career in digital marketing.

Career Opportunities in Digital Marketing

To start a career in the field of digital marketing, you can work in any of the following positions -

Content Writer

The job of a content writer is to write content on the website like writing articles for blogs, writing news on news websites, writing about products on shopping websites. The work of a content writer may also include writing scripts for videos and writing subtitles for videos.

Search Engine Executive

The job of a search engine executive is to rank the website and content on popular search engines like Google, Yahoo, Bing. Such people understand the algorithms of search engines very well and optimize the website and content in such a way that it can get higher rankings on search engines.

Search engine executive is also called search engine optimizer, search engine specialist.

Social Media Executive

The job of a social media executive is to manage social media accounts like Facebook, Instagram, YouTube, Twitter. You should have knowledge of all the popular social media websites and apps and know how to create and post posts and videos for these platforms.

A social media executive must also love talking to people because you have to connect with them, answer their questions, and engage them in some way. Social media executive is also called social media specialist, social media manager.

Digital Marketing Executive

The job of a digital marketing executive is not only to run ads on Google but also to create social media posts, write content for blogs, rank websites and content on search engines and do all the work related to online marketing.

The role of a Digital Marketing Executive is a very responsible one as you have to do a lot of work alone. You also have to write content on the website, be active on social media platforms, and analyze website data.

Google AdWords Specialist

When a user searches something on Google and YouTube, he sees some ads related to that term. And even when you open a website by searching on Google, you see some advertisements. Even on YouTube, you see ads while watching videos. Such advertisements are created by Google AdWords Specialists and it is also the job of Google AdWords Specialists to decide when and where to show these advertisements.

Where to do digital marketing course?

To do a digital marketing course, you can register on online learning platforms like Google Digital Garage, Coursera and after completing the course, you can get an online certificate. If you do not want to do online course, then you can go to your nearest university or institute and take admission in digital marketing course.

Online Learning Platforms

Digital Marketing Institutes

What is the fee for digital marketing course in India?

To do a digital marketing course, you may have to pay fees ranging from Rs 8,000 to Rs 1,80,000.

How long is a digital marketing course?

Digital marketing course ranges from 3 months to 1 year. Some universities also offer graduation and masters degree courses in digital marketing field.

Can we learn digital marketing for free?

Yes, you can learn digital marketing for free from online platforms like YouTube and Google Digital Garage.


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