Career in Digital Marketing in India

When we hear about making a career in marketing, then it comes to our mind that we will have to sell from one house to another, or the customer will come to our shop and we will have to sell the goods to him. Some people also think that marketing people have to roam in the sun, their job is not to sit in the office.

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But today technology has changed the way of marketing. Nowadays almost every person has a smartphone and internet. That's why marketing is also online which we call digital marketing. And in today's era, if you want to work from home, then there is no better career option than digital marketing.

What is Digital Marketing?

Digital marketing means marketing through the internet. In this, marketing of products and services is done through online based digital platforms such as YouTube, Facebook, Instagram, website etc.

Digital Marketing is also called Online Marketing, Web Marketing, Internet Marketing.

Career Opportunities in Digital Marketing

1. Content Writer

The work of a content writer is to write content on the website like writing articles for blogs, writing news on news websites, writing about products on shopping websites. The work of a content writer can also include writing the script for a video and also writing subtitles for the video.

2. Search Engine Executive

The job of a search engine executive is to rank the website and content on popular search engines like Google, Yahoo, Bing. Such people understand the algorithm of the search engine very well and optimize the website and content in such a way that it can get more ranking on the search engine.

Search Engine Executive is also called Search Engine Optimizer, Search Engine Specialist.

3. Social Media Executive

The job of a social media executive is to manage social media accounts like Facebook, Instagram, YouTube, Twitter. You should have knowledge of all popular social media websites and apps and should know how to create and post posts and videos for these platforms.
A social media executive should also love talking to people as you will have to connect with them, answer their questions and keep them engaged in some way. Social media executive is also called social media specialist, social media manager.

4. Digital Marketing Executive

The job of a digital marketing executive is not only to run ads on Google but also to create social media posts, write content for blogs, rank website and content on search engines and do all online marketing related work.
The role of Digital Marketing Executive is very responsible as you have to do a lot of work alone. You also have to write articles on the website, be active on social media platforms, analyze the data of the website.

5. Google AdWords Specialist

When a user searches something on Google and YouTube, then he sees some advertisements related to that word. And when you open a website by searching on Google, you still see some advertisements. Even on YouTube, you see advertisements while watching videos. Such advertisements are made by Google AdWords Specialists and it is also the work of Google AdWords Specialists to decide when and where to show these advertisements.

Where to do digital marketing course?

To do digital marketing course, you can register on online learning platforms like Google Digital Garage, Coursera and get online certificate after completing the course. If you do not want to do online course, then you can go to your nearest university or institute and take admission in digital marketing course.

Online Learning Platforms

Digital Marketing Institutes

What is the fee for digital marketing course in India?

To do a digital marketing course, you may have to pay a fee ranging from Rs 8,000 to Rs 1,80,000.

How long is the digital marketing course?

Digital marketing course ranges from 3 months to 1 year.

Can we learn digital marketing for free?

Yes, you can learn digital marketing for free from online platforms like YouTube and Google Digital Garage.


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